Tuesday, February 10, 2009

Lost Is Steady While Life On Mars Struggles

If there was any doubt wether or not Life On Mars Should have been on the bubble list, it has been totally erased this week.


The American Version of the popular British Show fell to numbers so low, it almost fell behind the audience of Knight Rider. Life On Mars earned a 3.7 rating/6 share wednesday, according to Fast Nation ratings from Nelson Media Research, finishing behind both a new episode of Law And Order on NBC and a rerun of CSI: NY.


Life ON Mars has struggled in the two weeks it moved to wednesdays after Lost, dropping 52% of it's audience since it's premiere, and more then 30% of it's audience since it last aired on Thursday nights before Christmas break.


It also didn't carry more than 42% of the audience picked up by lost which finished it's third episode in a row with a 6.4/10, according to Zap2it. It may have finished behind Lie To Me on Fox in terms of total households, but it tied the show among adults 18 to 49 for the hour, a key advertising demographic.


Since it's return two weeks ago Lost has averaged a 6.5/10 overnight rating wich has been decent but is 15.5 percent off it's genre leading audience.


Knight Rider showed up in the 8pm hour with a 3.2/5, a nearly 16% drop from the previous week, and below the season average so far. Ot barely beat out the repeat of Lost that aired ahead of the new episode on ABC.


ABC finished third with a 4.4/7 for the night, just behind NBC, but had more viewers than the Peacock network. Fox, of course, won the night with an 11.4/18, thanks to "American Idol."

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that includes both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of 
televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

No comments: